for interiors, hotels, and global developments.
for interiors, hotels, and global developments
We partner with architects, developers, interior designers and artwork procurers to create art that is personalized to brief, budget and timelines.
From concept to wall.
PHASE ONE
We start the conceptualizing process collaboratively, using your initial inspiration to provide a clear direction for the artworks.
Even if your brief is somewhat vague - we'll refine the concept into something special.
⟵ Our latest concept to wall brief:
Deliverables - 21 large scale original artworks placed in 7 hotel lift lobbies.
Theme - The fashion of London's pleasure Gardens in the 18th and 19th century.
Style - Fine art oil paintings with a modern and elegant aesthetic.
PHASE ONE
We begin by working closely with you to define the creative foundation — whether that’s through references, themes, or loosely framed ideas.
Even if the brief is open-ended, we’ll distill it into a focused concept that’s thoughtful, original, and tailored to the space.
↓ Our latest concept to wall brief:
Deliverables - 21 large-scale original artworks placed across seven hotel lift lobbies.
Theme - The fashion of London’s pleasure gardens in the 18th and 19th centuries.
Style - Fine art oil paintings with a modern, elegant aesthetic.
PHASE TWO
With our refined workflow, we develop and present tailored mockups quickly — helping you visualise how each artwork will live within the space.
PHASE THREE
Once approved, each piece is carefully refined and brought to life through our custom production process — resulting in print-ready artworks that retain clarity and detail at any scale.
Artwork is typically delivered as high-resolution digital files, ready for local printing and installation. Framing and production can be arranged on request.
If you don’t have the time to develop something from concept to wall, we have a catalogue of existing photographic artworks that could be a perfect fit for your project.
All art is created in-house and sizes are customizable
GAVIN GOODMAN
An award winning commercial & fine art photographer, Gavin spent the last 15 years honing his craft & original point of view. Having worked on many prestigious advertising campaigns with respected ad agencies around the world, Gavin's passion lies in his personal work. Semblance was born out of his desire to craft work with a personal touch, where interior spaces can be infused with art that is anything but generic.
gavin@semblanceagency.com
Cape Town . South Africa
+27 82 499 5545